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Alan Ponton, Lead UX Designer/Researcher

Project timeframe: 90 days

Responsive Website


As the world becomes more digital, having a strong online presence has become essential for businesses to reach potential customers. Many new business owners quickly realize that building and maintaining a website requires a lot of time and expertise. However, finding a reliable web designer to create a professional and functional website can be a challenge, especially for those who are unfamiliar with the industry.


According to a survey by, 29% of small businesses cited finding a good website designer as a primary challenge. Furthermore, 26% of respondents said they struggled to find a designer that matched their desired aesthetic.

Qualitatively, many business owners have shared their frustrations online regarding unreliable web designers who don't deliver on time or provide subpar work. Some express feeling taken advantage of or being charged excessively for basic services.

Initial Design Concepts

Low-fidelity prototype

Our user experience design process utilizes a low-fidelity prototype to quickly test and iterate on ideas. This allows us to obtain valuable user feedback early on in the design process, and make informed decisions about the final product. We are committed to providing the highest quality user experience design services, and our low-fidelity prototype is just one of the tools we use to achieve this goal.


At Xoe Designs, we understand that every client has different needs and preferences. That is why we offer a range of mockup designs to choose from, each one tailored to meet the specific requirements of our clients. From simple and elegant designs to complex and dynamic layouts, our portfolio has something for everyone. Contact us today to learn more about how we can help you create a website that will truly represent you and your brand.

Home Page

Simple design with menu selections cornered for quick acces. Ability to scroll or "Get Started" are the two forward options.

Team Page

This page gives the client a visual of the agency's designers, putting a face with a voice.

How Can We Help?

This is the first page after selecting, "Get Started". It gives four choices within circular buttons for quick choices.

Client Projects

This page presents the project highlights for potential new clients to view when considering hiring our agency.

High-fidelity prototype

In this high-fidelity model, the home screen serves as the central source of information. Each link connects to a page leading to the initial start of service, It's color friendly and intuitive, creating a warm feel when making decisions based on professional relationships. We'll keep the user in mind as we move forward with this design structure. 

Study Type

Unmoderated Usability Study


United States, remote


5 participants, ages 30-42


10 - 20 minutes

Usability Study parameters

New business owners often struggle to find a reliable web designer due to several reasons. Firstly, the sheer number of options can be overwhelming, from freelancers to larger agencies, each with varying rates and skill levels. Secondly, it can be difficult to gauge a web designer's competence without prior knowledge of website design. Lastly, some business owners may not have a clear idea of what they want their website to look like or what features they need.

Understanding the problem

When new business owners are unable to find a reliable web designer, they risk losing out on potential customers and revenue. 


Design functional websites that can improve customer experience and increase sales while boosting the business's image.


The target users are new and existing  business owners who need professional assistance with website design and maintenance.

Target Audience

New Business owners need a quick and resourceful solution to configuring online stores.​

Potential clients would appreciate a quick estimate without initially speaking to a sales-person.​

Interpreting technical language into something relate-able will benefit both the user and the 


Usability Study: findings

This minimalistic approach keeps it simple for the user to find quick information. Users have found it challenging to find the services needed, because of too many options on one page. Some have compared it to an infomercial. Our plan is to make this initial process less challenging, fun and inviting by displaying our featured projects first with options to navigate to other pages of interest. 


03.  Item Three

02.  Item Two


We learned plenty from the usability studies.

Provide Estimates

Potential clients would appreciate a quick estimate without initially speaking to a sales-person.​

Image links 

This will help with those who have trouble reading on their device. Also, as an option for  those who prefer images.


A schedule of meetings should be added to keep track of client projects easier to follow. It makes the client feel appreciated when the agency communicates effectively.


Providing/partnering e-commerce services through Shopify gives the client an opportunity to work with premium security and customer service.


I have a wealth of experience in creating intuitive, user-friendly websites that provide an enjoyable and engaging experience for visitors. I understand how to create an effective website structure, how to make navigation easy, and how to create content that meets user needs. We can ensure your website is optimized for user satisfaction.


Dallas, TX 75204

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